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Breaking down the barriers to learning - some lessons from Union Learning Reps

All Union Learning Reps (ULR) have members who they know would get enormous benefits from learning but who just don't want to get involved. It's probably the most frustrating part of the ULR role - but also one of the most rewarding problems to solve. Listen to Helen King, a Mobile Union Learning Rep (MULR) in Suffolk:

"To know you have made a difference to someone - see their face when they have learnt something new, hear them talk about what they have learnt, see the excitement, the laughter, the bewilderment and amazement that they have achieved something for themselves is priceless. To be able to give them confidence and raise their self-esteem and at the same time, do it through their Union makes all the frustrations worth it."

So how do you do it - how do you persuade someone to change their mind and take a leap into the unknown? The first step according to Brenda Bell, a MULR in the North West, is to understand the reasons behind the member's reluctance.

"You have to analyse the barriers the member faces, because there are many, many different reasons why people don't want to get involved in learning. It can be practical things like shift patterns, travel or cost, or a lack of confidence so not wanting to fail or go into a college with strangers. Some people are afraid of others finding out that they have poor skills - especially their manager - so they don't want to be seen as part of a course. Once you understand why you can start to find an answer."

And the solutions, like the reasons, are many and varied.

It's important to make sure you deal with the practical problems. Most (but by no means all) members like to learn on site. It's easier, less intimidating and creates a sense of involvement.

Two of Usdaw's award winning learners at the Tesco Old Swan store, Helen Scahill and Emily Tyrer, put it well: "it's so useful to learn within the workplace as it is very easy to get to and I don't have to travel far as I only live 10 minutes away" says Helen. "It also helps when friends learn together says Emily "I enjoy learning with the girls I work with, as we are all in the same boat, you don't feel embarrassed and we have a laugh." Getting the support of the store manager is also crucial as it starts to create a culture of learning and makes it much easier to arrange shift swaps.

Of course you also have to make sure that you offer those who don't want to learn on site an alternative option. "I do arrange learning off-site for those who want it as this makes them feel more relaxed and eager to enrol" says Brenda, adding "I have also, to support my learners, arranged for certificates to be sent to home addresses to avoid anyone else in the store being aware of any learning taking place."

Once practical issues have been solved it's all about finding the right approach for each problem and that's often down to the skills of the ULR. Take Carol Gill, the Learning Co-ordinator at Cavaghan and Gray in Carlisle who persuaded Usdaw member, Bernice Goode, to take part in a digital photography course.

"I got talked into doing the course by Carol" says Bernice, "went along and enjoyed doing it. I learnt many skills and techniques so now I don't just point the camera and snap a photo, I think about it." Bernice was also persuaded to enter some of her photos from her holiday in the 2010 photography competitions which was part of Cumbria Adult Education Week.

She received a highly commended for her entry, and was later surprised to see her photo appear on Border News one evening whilst watching TV.

Or look at the way Brenda Bell persuaded Andrew Patient, Shop Steward at the Tesco Prestwich store to get back into learning and then to take up the ULR role himself.

"I asked him to support me with those learners gathering paperwork and new potential learners for me. His wife worked in the store with him and she had issues with her basic skills so I encouraged him to get her into learning and support her by doing the same courses, so she felt more comfortable. This then helped her to improve her levels and at the same time give him the desire for learning. Since then he has gained his level 1 and 2 English qualification, enrolled on his ITQ level 2, and has become the stores ULR."

Sometimes it's not a matter of persuasion but real support. Ann Higginson, a ULR at Boots developed her skills to support people who, for a variety of reasons, find accessing learning difficult. Management asked her to help Janet White, who wanted to do the Warehousing NVQ.

"Janet wanted to do the NVQ but needed support to be able to do it. I was able to support her in a number of ways; I always attended Janet's appointments when she met up with her assessor, Gary Gaskel. I reminded her when her appointments were due. I made sure that she was up to date with her assignments, and worded the questions on her assignments so that she had a better understanding of them. I was also able to let her assessor know of any concerns she had. Janet passed four units of the NVQ on the day she received her certificate her smile was a joy to see".

So the key lesson for new ULRs seems to be - "know your member, identify the key issues and find an approach which works for them. And once you do, the reward for both yourself and the member will be well worth the hard work."

Interested in becoming a Union Learning Rep? Find out more