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Andy McNab's special mission to celebrate reading success at McVitie's Manchester

Date: 1 November 2011

Best selling author and former SAS member Andy McNab thrilled Usdaw members at McVitie's Manchester yesterday (31 October 2011).

McVities Learning Centre He visited them to sign copies of his new book Dead Centre, and celebrate their Learn 4 U Centre's success in winning the prize draw for workplaces participating in the Six Book Challenge.

Launched in 2008 by independent charity The Reading Agency, the annual Six Book Challenge encourages less confident readers to develop a new reading habit and improve their skills at the same time. Participants are invited to pick six reads of their choice and complete a reading diary in order to receive incentives along the way and a certificate.

The Six Book Challenge at McVitie's Manchester was organised through the biscuit factory's successful workplace learning centre and is the result of partnership working between Usdaw, McVitie's and Stockport Council's library service. 50 McVitie's workers took part in the Challenge this year, the third year their Learn 4 U centre has run it.

Andy McNab did a question and answer session and signed copies of his new book Dead Centre, which then went on sale in the learning centre.

Following his visit, Andy said:

"Reading and literacy changed my life. So it is wonderful to see partnerships such as the one at McVitie's working so successfully to promote and encourage reading through programmes like the Six Book Challenge."

Jonathan Waterhouse, Usdaw's award winning Learning Rep Co-ordinator at McVitie's Manchester said:

"It's been a coup to have both a real life hero and successful author visit the Learn 4 U centre at McVitie's. The event with Andy McNab resulted in a real buzz within the factory."

"The Six Book Challenge is another great example of how Usdaw Union Learning Reps (ULRs) at McVitie's have engaged with our Union members, allowing us to reinvigorate or start a reading culture with the support of both The Reading Agency and Stockport Libraries. It was also great to have Paddy Lillis, Deputy General Secretary of Usdaw, in attendance to see what's been achieved."

Helen Day, Factory General Manager at McVitie's Manchester said:

"The Six Book Challenge has gone from strength to strength here at McVitie's Manchester and it's great to see so many employees not only enjoying this challenge but generally expanding their learning through the support of the Learn 4 U Centre and everyone here who is committed to making this a success."

Genevieve Clarke, The Reading Agency's adult literacy specialist said:

"McVitie's have been fantastic supporters of the Six Book Challenge together with Stockport Council's library service. We're thrilled that they won this annual draw that we run with the Campaign for Learning, and we're very grateful to Transworld Publishers for bringing Andy McNab to meet McVitie's staff who have taken part in the Challenge. It's been a real boost for everyone."

Notes for Editors:

  1. 'Andy McNab' is the pseudonym of a former Special Air Service (SAS) operative and soldier. He first came to public prominence with Bravo Two Zero, his account of the failed SAS patrol for which he was awarded the Distinguished Conduct Medal in 1991, to add to medals he had won previously in action, becoming the British Army's most highly decorated serving soldier when he finally left the SAS in February 1993. He has written two other autobiographies and several fiction books including QuickReads. Dead Centre is his latest thriller in the bestselling Nick Stone series.
  2. 18,000 young people and adults across the UK registered for the Six Book Challenge this year through libraries, colleges, adult education, prisons and workplaces with potentially life-changing results. Impact research into the Six Book Challenge has found that 94% of respondents felt a sense of achievement, 88% said they gained from the experience and 60% reported an improvement in their skills.
  3. For further information on Usdaw's Lifelong Learning campaign visit: www.usdaw.org.uk/ourcampaigns/lifelonglearning.aspx
  4. Usdaw (the Union of Shop, Distributive and Allied Workers) is the UK's fourth biggest and fastest growing Trade Union with over 405,000 members. Membership has increased by more than 17% in the last five years and by nearly a third in the last decade. Most Usdaw members work in the retail sector, but the Union also has many members in transport, distribution, food manufacturing, chemicals and other trades.